Celebrity Apprentice 2011!
Who is Lil Jon and why is he famous?
Lil’ Jon (a.k.a. The King of Crunk) is a celebrated rapper from Atlanta, GA. He’s known for Get Low, a nightclub hit featuring The Ying Yang Twins, and for chart-topping R&B hit Lovers and Friends with Usher and Ludacris. In 2008, he auctioned a 12-pound pendant he was known for wearing, a portion of the proceeds of which went to Russell Simmons’ Rush Community Affairs. He will be playing to benefit the United Methodist Children’s Home of the North Georgia Conference (similar to a diocese).
As the King of Crunk, Lil’ Jon already knows a little something about raising awareness and getting into the business side of things. He has brought the style of what used to be known as rap back to its roots.
Bryan Leach, A&R for TVT Records described in an interview his introduction to Lil’ Jon. “Jon used to be an A&R at So So Def, and he is a DJ, producer and artist — he does it all. He put out an album in 2000 called ‘We Still Crunk’, which was selling independently in three to four markets. […] It was like early Beastie Boys, when they had the energy of a rock group but they were rapping and it was just so different. Jon and I even referred to Lil Jon & The East Side Boyz as the black Beastie Boys because that energy is what crunk music is all about.”