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Around the world yacht racing enthusiasts just say no to fossil fuels?

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Around the world yacht racing enthusiasts just say no to fossil fuels?

[Apr. 21]

You don’t have to be a full time green celebrity to realize that going green makes perfect sense. Called “the world’s ultimate solo challenge,” wind power fuels an eight month solo yacht race around the world that has been held every four years since 1982. The race began in La Rochelle, France in October, and is expected to conclude after the fifth and final leg of the race from Charleston, SC, back to La Rochelle.

“I’m not an environmentalist, or I don’t thump it too hard, but I am there,” said Derek Hatfield of Nova Scotia, who has placed second in the latest leg of the race, according to Reuters. “Things have changed a lot more than we think. I hope it’s not too late. I hope that we can make a difference.”

And that’s the perfect attitude to take. We may not all be green celebrities able to afford green technologies to help us get away from fossil fuels completely, but demonstrating that it can be done, over the long haul, especially for such a grueling race, is promising.

These green skippers are sailing what are called “Eco 60s”, which are old Open 60 yachts outfitted with solar panels, wind generators, and hydrogenerators that power the autopilots, GPS, satellite phones, and laptops that the skippers use while on the seas.

“The goal, of course, is not to use any fossil fuel at all,” said Derek.

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The Body Shop 3 Minute Shower campaign bright green washing idea?

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The Body Shop 3 minute shower campaign challenge green washing idea?

[Apr. 21]

Mall rats and lady diva shop-a-holics, get ready to plunk down some spending money and dare to bare for 3 minutes or less. That’s right — the Body Shop, who call themselves, “the original ethical beauty brand”, announced its new eco-conscious range of Shower Gels for Earth Lovers and kicked off its Earth Lovers Three-Minute Shower Challenge in 2011. The beauty boutique with a store presence in shopping malls all across the United States hopes the green marketing campaign will raise awareness about water conservation by challenging their eco-friendly consumers to take a shorter shower. And with star celebs like Jennifer Aniston already having opened the dialogue with the press about their 3 minute shower ritual activities to save the planet (inspiring countless green men across the planet to fantasize about her in eco friendly suds), why not? Talk about your positive spin on green washing!

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Going Green: Chevrolet Volt named 2011 World Green Car at NY Auto Show

Going Green!

Star celebs fav green car Chevrolet Volt named 2011 World Green Car at NY Auto Show —

[Apr. 21]

Late night talk show hosts Jay Leno and David Letterman ought to be happy. The 2011 Chevrolet Volt was named 2011 World Green Car of the Year at the New York Auto International Auto Show this week, and both star celebs have been endorsing going green automobiles. The celebrities have actually come forward to give their celebrity endorsement to green transportation on both of their respective television shows, helping promote the idea that clean and green transportation is the way to go.

Further, both star celebs have shown support for American auto products including the Ford Fusion and the new Chevy Volt. While Ford has remained financially independent, Chevy took bail out money from the U.S. government. There has been some private sector criticism that any awards given to the Chevy Volt are at the behest of President Obama, Nancy Pelosi, and House Democrats. However, the people at Chevy who participated in the design, production implementation, and marketing of the new green car say that playing politics to win favors in the United States just ain’t so.

“The selection of the Volt as the World Green Car is a further proof point of the fuel-efficient technologies that are now being offered by the Chevrolet brand around the world,” said Rick Scheidt, vice president of Chevrolet marketing. “This award, and the others that have preceded it, validate the efforts of the development team to build a truly remarkable vehicle with the potential to transform transportation around the globe.”

The Chevrolet Volt was chosen from an initial entry list of 12 new vehicles from around the world, then a shorter list of 10, then three finalists: the Chevrolet Volt, the BMW 320d Efficient Dynamics Edition and the Nissan Leaf. The award is decided by a panel of global automotive journalists.