Saving Green: What is the Lipstick Index?
There is an advantage to women choosing to keep buying cosmetics even though times are tough. Some of the new eco-friendly cosmetic lines that have been marketed to the average woman by green celebrities like Drew Barrymore, Alicia Silverstone, Jennifer Lopez, and Taylor swift are getting a sales boost as ladies across the nation wean themselves off buying the overpriced and often not cruelty-free department store stuff. What is the Lipstick Index and how does the phenomenon affect the green products industry? Keep reading…